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2. Correct use of the logotype
Business cards
As a dealer, you should promote your own brand identity.
The business card should clearly show your name and logo so that the legal entity is not mistaken. As a dealer, you have the option of using the Chicago Pneumatic Authorized Dealer logo to complement the dealer’s name and logo.
Good example:
The Chicago Pneumatic logo is used as a complement to the dealer´s name and logo and, as such, should be smaller.
The maximum logo size (height) is 18 mm.
Bad example:
The dealer’s business card is too similar to the Chicago Pneumatic business card. The legal entity could be mistaken.