Use of the logotype in advertisements
When a dealer creates advertisements, mailings, and listings, its own brand identity should be used. When showing the Chicago Pneumatic brand, the Chicago Pneumatic logo should be clearly visible and surrounded by the required free space. For more details, refer to the Basic rules for the logo section.
When possible, use the logo on a black, white or gray (30%) background in advertisements. Avoid busy backgrounds that make the logo illegible or that compromise the brand’s identity.
Good example: Logo free space is correct.
Bad example: Logo free space is violated.