Logo colors and backgrounds

Visual integrity and consistency are the basis of a successful brand identity. Rules for proper usage are important to ensure the brand is presented in a consistent, professional manner.

Logo colors

Three colors are acceptable: CP red (Pantone 485), black and white. No other color is permitted.

Logo’s backgrounds

Ensure there is sufficient contrast between the background and the logo. NEVER place the logo over a busy background.

Never depict a color logo within a white box on a dark background. Likewise, do not add a black box behind a red logo to achieve the red-black look. The background of the page must be black in this case.

Wherever possible on flyers, catalogs, posters and advertisements, the logo should be shown as CP red on a black background.

Preferred

Logotype example.
Logotype example.
Logotype example. 30% Black

Black and white (when needed)

Logotype example.
Logotype example.
Logotype example. 30% Black

Red (when needed)

Logotype example.

Don'ts

Logotype example.
Logotype example.
Logotype example.
Logotype example.
Logotype example.

Chicago Pneumatic should not be used independent of the logomark

Never stretch or compress the logo

Never place the logo in a box just to avoid an unsuitable background color

Never place the logo on a busy background

Never split or use part of the logo such as the CP ring on its own