DEALER BRAND MANUAL - 2022
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1. The Chicago Pneumatic brand
Partnering with Chicago Pneumatic
The right messaging
Promoting Chicago Pneumatic
Dealers’ references to Chicago Pneumatic
Basic rules for the logo
Logo colors and backgrounds
Chicago Pneumatic colors
2. Correct use of the logotype
Letterheads and envelopes
Business cards
Buildings and sinage
Events and exhibitions
Vehicles
3. Digital marketing channels
The importance of being visible online
Social media
Advertisements, mailings and listings
Google Ads
E-mail marketing
E-Commerce
Web presence
4. Where to find marketing material
Printed matter and promotional material
Photos and logos
FAQs
Brochure
FAQs
Brand identity manual for dealers - Edition 2023
Search
result
1. The Chicago Pneumatic brand
Partnering with Chicago Pneumatic
The right messaging
Promoting Chicago Pneumatic
Dealers’ references to Chicago Pneumatic
Basic rules for the logo
Logo colors and backgrounds
Chicago Pneumatic colors
5. FAQs
Brochure
2. Correct use of the logotype
Letterheads and envelopes
Business cards
Buildings and sinage
Events and exhibitions
Vehicles
3. Digital marketing channels
The importance of being visible online
Social media
Advertisements, mailings and listings
Online paid advertising platform
E-mail marketing
E-Commerce
Web presence
4. Where to find marketing material
Printed matter and promotional material
Photos and logos
5. FAQs
Contents
1. The Chicago Pneumatic brand
Partnering with Chicago Pneumatic
The right messaging
Promoting Chicago Pneumatic
Dealers’ references to Chicago Pneumatic
Basic rules for the logo
Logo colors and backgrounds
Chicago Pneumatic colors
2. Correct use of the logotype
Letterheads and envelopes
Business cards
Buildings and signage
Events and exhibitions
Vehicles
3. Digital marketing channels
The importance of being visible online
Social media
Advertisements, mailings and listings
Online paid advertising platform
Email Marketing
E-Commerce
Web presence
4. Where to find marketing material
Printed matter and promotional material
Photos and logos
5. FAQs
