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3. Digital marketing channels
E-Commerce
Presently the e-commerce business is booming across industries and this becomes a new avenue for increasing sales and revenue. For this, you need to integrate e-commerce with your existing website or sell on marketplaces like Amazon, Mercado Libre, ManoMano or other local pure players.
As a dealer of Chicago Pneumatic, to sell our products online outside of your own webshop, you must request authorization from your Chicago Pneumatic customer center.
It is essential for us that Chicago Pneumatic products sold outside our website, contain the required product information.
Good example:
Explicit title and many visuals
Bad example:
No product picture and lack of marketing content
To enhance the visibility of Chicago Pneumatic products, make sure to respect our guidelines:
- The title must contain at least the Chicago Pneumatic brand (not the abbreviation, CP), the product model and the product type.
- Use the marketing content available to you
- Display the main technical characteristics of the product
- Display at least two pictures
- Link your offer to the brand Chicago Pneumatic
To make sure to always have the latest valid product content and to stand out from your competitors, please contact your Chicago Pneumatic Customer Center.
Some sites allow for the creation a brand page. Please, do not go ahead an create one, instead contact us and we will provide you with everything you need.
Benefits of e-commerce:
- Faster buying
- Customers can glance at all products
- Saves cost
- No geographical limitations for buying
- The turnaround time for buying and selling is faster
- Provides customers with comparisons which help in faster decision making
