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1.The Chicago Pneumatic brand
Promoting Chicago Pneumatic
There are many opportunities to display and promote the Chicago Pneumatic brand and products. Remember that, for legal and other reasons, it is important to always clarify that you represent Chicago Pneumatic as an authorized dealer. Below is a list of different activities and items to increase your awareness of Chicago Pneumatic and strengthen the overall brand presence and positive recognition of our products. In the table below, you will find guidance on how to proceed in the case of specific collateral. The brand identity guidelines are part of your agreement with Chicago Pneumatic, and it is important to be familiar with them. When you sign the contract to become our authorized dealer, you undertake to respect and comply with our brand guidelines in all aspects. For further support, always turn to your Customer Center contact.
Advertisements and listings
Include the Chicago Pneumatic logo in all advertisements and listings such as yellow pages.
Online advertising
(example, Google Adwords)
Always mention Chicago Pneumatic products. It is recommended to use our products as keywords instead of the brand name itself. You would need Chicago Pneumatic’s permission to use our brand for Adwords.
Buildings and signage
Make sure there is signage informing visitors that you are an authorized dealer of Chicago Pneumatic products.
Business cards
Include the Chicago Pneumatic Authorized Dealer logo on your business cards.
Customer events
Use Chicago Pneumatic material such as roll-ups, leaflets and giveaways.
E-mail footers
In the footer of your e-mails, state that you are an authorized dealer. Include a link to the Chicago Pneumatic website.
Exhibitions
Use Chicago Pneumatic display material, products, machinery and leaflets.
Make use of the Chicago Pneumatic Authorized Dealer logo wherever necessary.
Giveaways
Chicago Pneumatic supplies a range of promotional material that you can order directly from the CP Profile Store or contact your local Customer Center.
Letterheads
You can put the Chicago Pneumatic Authorized Dealer logo on letterheads and envelopes as long as it is clear that you are the sender.
Mailings, including e-mail
Always include the Chicago Pneumatic Authorized Dealer logo.On e-mail, add information and links to the Chicago Pneumatic website.
Photos and logos
Use photos from the Chicago Pneumatic multimedia gallery when promoting
Chicago Pneumatic products.
Posters
Chicago Pneumatic can provide posters for your events; contact your local Customer Center.
Recruitment
When you recruit, it is great to mention that you are an authorized dealer of
Chicago Pneumatic products.
Training seminars
Use Chicago Pneumatic presentations in your training sessions.
Vehicles
Use a Chicago Pneumatic sticker on your service cars and vans.
Website
Put the Chicago Pneumatic Authorized Dealer logo on your website. Place a link to the local Chicago Pneumatic country or global website and to the relevant product pages.
“With compliments” slip
Put the Chicago Pneumatic Authorized Dealer logo on your compliments slip together with the other main brands that you carry.
Workwear
Affix the Chicago Pneumatic Authorized Dealer logo to the workwear used by staff in stores and by service engineers.