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3. Digital marketing channels
E-mail marketing
Email marketing is an effective and easy way of reaching out to thousands of potential customers by sending them emails regularly. Through these emails, you can notify them about various Chicago Pneumatic products, or any upcoming campaigns/events related to Chicago Pneumatic. For effective email marketing, you must record the email ids of all potential customers visiting your website or your showroom. The emails should be drafted such that they build consumer interest and are not considered spam.