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3. Digital marketing channels
Web presence
A website is an effective marketing tool and can play an important role in retaining and attracting customers. The key here is to have an informative, engaging, and SEO-optimized website. The purpose of SEO optimization is to ensure that your website appears at the top in the searches carried out by customers.
Logotype
You should use the authorized dealer logo as shown in the Dealers’ references to Chicago Pneumatic section, wherever you are representing your dealership. The Chicago Pneumatic logotype is the corporate signature of our company and you require approval from the local Chicago Pneumatic Customer Center for use of our logotype on your website.
Dealers are encouraged to make links to the local Chicago Pneumatic website and to specific product pages rather than copy information from the Chicago Pneumatic website. This is to ensure that the information is always up to date.
The preferred placement of the Chicago Pneumatic partner logotype is first in the row.
Domain names
Dealers are discouraged from registering domain names that include any part of the Chicago Pneumatic name.
Bad example:
AXXOMdealercp.com
AXXOMchicagopneumatic.com
Good example:
AXXOMdealer.com
To avoid duplication of content on the Chicago Pneumatic website and the dealer website, dealers must update and use different content and images on their websites. For further support, always turn to your customer center contact.
Are you, as a distributor, already visible in our dealer locator?
Be listed and instantly identified as an official Chicago Pneumatic distributor. For instance, an e-mail address will make sure you are ranked on top of our list. Contact your sales representative to ensure visibility in the dealer locator.
